In this episode you would learn about branding, cultural and businesses barriers and benefits in doing business in Africa.

* You will discover:* Culture of Business* Lessons from the Chinese * How to survive in an unknown market

My guest, Marek Zmysłowski is a Polish-born entrepreneur and executive, focused on online businesses in Frontier and Emerging Markets. He co-founded Jumia Travel – Africa’s Biggest Hotel Booking Portal listed on NYSE as part of Jumia Group and HotelOnline.co – a Travel Technology Company. In 2014, he was chosen as one of the Ten Most Important People in Tech by IT News Africa Magazine. He is a Lead Mentor at Google’s Launchpad and World Bank’s XL Africa Program.

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Resources:

BOOK: Chasing Black Unicorns

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Digital Disruption: Personal Brands that will Crush it after the Pandemic