"...Branding is all about getting into the mind of the consumer..." ~Laura Ries
In this episode I interviewed Laura Ries discussing #Branding

Laura Ries is a leading brand strategist, bestselling author, sought-after-speaker and television personality.

Laura is President of Ries & Ries based in Atlanta, Georgia. She has been working for 20 years with her father and partner Al Ries, the legendary Positioning-pioneer. Together they consult with companies around the world on brand.

They have traveled to over 60 countries from Chile to China and India to Indonesia teaching the fundamental principles of branding.

Laura and Al have written five books together: The 22 Immutable Laws of Branding (1998), The 11 Immutable Laws of Internet Branding (2000), The Fall of Advertising & the Rise of PR (2002), The Origin of Brands (2004), and War in the Boardroom (2009). Visual Hammer (2012) is her first book on her own.

Laura is a frequent branding analyst on major news programs from the O’Reilly Factor to Squawk Box. She regularly appears on Fox News, Fox Business, CNBC, CNN, HLN. In addition, Laura writes her own popular blog RiesPieces.com.

In 2008, the Atlanta Business Chronicle named Laura a top 40 under 40. In 2009, Advertising Age asked its readers “What’s the best book you’ve ever read on marketing?” The 22 Immutable Laws of Branding as the third most important marketing book of all time was voted number three. (The number one book was Positioning written by her father.) In 2002, Business 2.0 magazine named Laura a “management guru” and issued trading cards with her picture and statistics on them.

Recommended Books

Visual Hammer

Rebrand: The Ultimate Guide to Personal Branding

Reputation Management: 99 Ways to Build and Boost Your Brand Visibility