...what do you do if you share same name with a famous person?

In this episode I had  a discussion with the Brand Strategist Sean Duffy:

Sean is a founder of Duffy Agency, a digital marketing agency. Duffy Agency specializes in developing proprietary audiences for international brands. The agency has offices in Malmö, Sweden and Boston, Massachusetts with partner agencies in 50 other cities around the world. Sean splits his time between Boston and Malmö.

Sean has over 25 years’ experience working with advertising and brand strategy in Boston, San Francisco, Stockholm and Copenhagen. He began his career in the US as a copywriter with BBDO in Boston and later as creative Director for Knight Advertising in San Francisco. In 1991 Sean moved to Stockholm to work as Creative Director at Sweden’s largest ad agency, Lowe Brindfors. After 10 years with Lowe, Sean started The Duffy Agency in 2001.

In addition to his involvement with the agency, Sean is also Lecturer and Practitioner in Residence at the Lund University School of Economics & Management. He teaches a masters-level course in Online Marketing. His course has an innovative design that incorporates many aspects of online marketing into the learning experience such as social media, gamification and peer-to-peer learning. The class is part of two master's programs: The International Marketing and Brand Management Program and the Globalization Brands & Consumption Program.

As a frequent speaker on strategic marketing and digital brand development, Sean draws on his experience working with dozens of global brands including IKEA, Saab, Volvo, Absolut, VF Corporation, Pfizer and GSK.  Sean has also served two terms as the European governor of TAAN Worldwide. Established in 1936, TAAN is a global network of over 60 independent marketing agencies with annual billings of 1.5 billion USD.

 

RESOURCES

Duffy Agency

Why Every Entrepreneur Must Write A Book

The Art of Personal Branding

How to Do it At Any Age

PRODUCTIVITY

AUDIO BOOK – REBRAND

Rebrand: The Ultimate Guide to Personal Branding