#16 of 31
“Feedback is brands free assessment tool” – Bernard Kelvin Clive
The fastest way to look back in retrospect and assess your brand’s performance is to get feedback from your clients. Feedbacks are a great way to evaluate your brand.
The truth bitterly spoken is this, not all feedbacks will be encouraging and empowering, some will come as a shock to rebuke and correct you. Learn to take all in good faith. It’s what you do with those feedbacks that matter.
Some brands have successfully used feedback from their customers to launch a new line of products, improve existing once and made the whole brand experience a wonderful one.
It’s a continuous cycle that must be kept running.
For startup brands, feedback is a great way to help you launch your products and services successfully.
Here are few ways to gather customer feedbacks:
- Ask for feedback, in your store, office, workplace, encourage clients to give you feedbacks
- Provide means of feedback, eg. Online, have a feedback form on your site.
- Use emails, send questionnaires.
- Social media, read comments, listen to clients’ needs and wants
- Always and always ask at end of every sale or pitch.
- Outsource the feedback process to another firm.
- Provide online surveys and reward those who do participate
It’s not enough gathering feedbacks, the next process is how to translate this feedback to a more meaningful data to enhance customer relations and also provide quality products and services.
As a speaker and author, I mostly ask my audience and readers to send me a review, after every workshop or at the end of reading a book, this has helped me better some of my presentations and books and some fans/clients have been proud that some of their suggestions have been put to a good use. My book “REWRITE: 7 Obstacle Every New Author Must Overcome’ was birth out of feedbacks from my monthly publishing workshops – Digital Publishing School.
After receiving feedback, it’s up to you to analyze and filter them, what can be acted upon immediately, the ones to ignore and the ones that require immediate or future action.
Remember: Feedback is a means for brands to look back.
Bernard Kelvin Clive
#BKCConsulting
#31BrandingThoughts
www.BKC.name/consulting