Reputation is the opinion people have developed of you based on their interaction with you, your brand or your products and services.

10 things You Must Do to Protect Your Online Reputation

Monitor your brand using Google Alerts
Get a professionally designed Brand Identify: Logo, taglines, colors
Register your brand name: Trademark, Copyright
Register a domain name
Get a personal/business website
Customize your Social Media URLs
Utilize SEO and employ the services of a professional Public Relations Company.
Use Live events/ Networking as an opportunity to promote your brand
Use Brand Ambassadors/Advocates to promote your brand
Charity/Give:, give and give
RESOURCES:

Rebrand: The Ultimate Guide to Personal Branding

Bernard Kelvin Clive Amazon books