When it comes to sports; names like John Tavares and Kawhi Leonard have become household across Canada. But have you heard of Clinton Braganza? In this episode of the Shift podcast, you’ll meet Clinton; the Chief Marketing Officer at Scotiabank, tasked with trying to break a 20 year habit engrained in Canadian culture - the renaming of the former ACC to Scotiabank Arena. We all read the headlines “$800 million - a 20 year deal” but Clinton takes us behind the scenes and shares his story on how he successfully lead the charge to accelerate name adoption on a national scale and they have been able to sew Scotiabank into the social fabric of Canada.