History of the Brand
Latest Episodes
History of the Brand: Episode 021 - "Help me, Jumpman!"
In this episode, Jason Hewitt tells the story behind the most iconic game franchise in history and one of the world's oldest game and toy companies in existence, as well as its humble links to the manufacture of late 19th century playing cards.
History of the Brand: Episode 020 - Don't Dot The "R"
In this episode, Jason Hewitt shares the 1885 origin of the oldest operational soft drink brand from its humble beginnings in a small town corner drug store. The beverage brand with a somewhat curious start now enjoys a unique status as one that...
History of the Brand: Episode 019 - Potatoes & Iron Hogs
Jason Hewitt explores the late 19th and 20th century history of an enduring brand of motorized bicycles that continues today. He tells of how the company formed in 1903 by best friends Bill and Arthur, later joined by Arthur's older brothers, and how...
History of the Brand: Episode 018 - The Eggs Of Easter
In this episode, Jason Hewitt connects the history of the Christian and secular Easter traditions. If you've ever been curious about the connection between the egg-laying Easter Bunny and the Christian commemoration of the crucifixion of Christ, well,...
History of the Brand: Episode 017 - Pullman Brown Knows
Jason Hewitt uncovers the origins of a worldwide shipping brand that started in 1907 in Seattle, Washington by two 19 year-olds and a hundred dollar loan. Join him as he reveals the history of one of America's greatest brands; one that continues...
History of the Brand: Episode 016 - A Brownie With A Burp
In this episode, Jason Hewitt shares the story behind a world-known brand of kitchen gadgets that got its start in the 1940's. Join him as he spins a yarn about the history of one of America's greatest household names; a name that has become...
History of the Brand: Episode 015 - The Poster Child Of The Propagandist
Host Jason Hewitt reveals the story behind one of the most ubiquitous and parodied slogans of modern history. With origins dating back to the years before World War II, the simple message was originally intended as wartime propaganda, but was never...
History of the Brand: Episode 014 - Seven Sisters, A Brat, And A Legacy
In this episode of History of the Brand, Jason Hewitt shares the story of the many cultural attributions to a common cluster of stars in the night sky, its most common name of Greek origin, and the it’s meaning to a company that refers to by a much...
History of the Brand: Episode 013 - The Family Overhaul
In the debut episode of the new "History of the Brand" name, Jason Hewitt tells a story of business triumph and family failure. This brand came from nothing more than an idea and a young couple's investment of their life savings and has grown...
Behind The Brand: Episode 012 - Be Kind, Please Rewind
In this week's episode, Jason Hewitt details the series of events that led to the rise of a great American family entertainment brand that no longer exists, and the company that developed in its absence. The bigger they are, the harder they fall, and...