NOTE: This episode contains explicit language. Please be advised.

What happens when you stop copying the crowd and start owning your voice?

In this episode of Rise Above The Noise, host Matt Halloran sits down with Eric Ryan; “America’s Sweetheart,” host of Goodnight America, and founder of Offensively Creative. 

Eric shares how a bonsai tree newsletter taught him the art of entertaining before selling, why originality always beats imitation, and the surprising power of audacity in building influence.

Their conversation dives into what it really takes to stand out in today’s noisy landscape: from doing the research that most people skip, to leaning into your quirks, to creating experiences your audience won’t forget. 

If you’ve ever wondered how to move beyond copycat content and truly Rise Above The Noise, Eric’s playbook is one you’ll want to keep close.

What to expect:

• The origin story of “America’s Sweetheart” and why bold branding matters
• How humor and creativity can turn even bonsai trees into big business
• Why research and preparation separate amateurs from professionals
• The hidden cost of copycat marketing, and what to do instead

It’s time to Rise Above The Noise. 

Listen to this episode, and then subscribe to our Playbook library for exclusive access to insights from top industry leaders like Eric Ryan.

Connect With Us:

→ ProudMouth

→ LinkedIn: ProudMouth

→ Facebook: ProudMouth

→ X: ProudMouth

→ YouTube: ProudMouth

→ LinkedIn: Matt Halloran

→ X: Matt Halloran

Connect With Eric Ryan:

→Offensively Creative

→LinkedIn: Eric Ryan

→ Goodnight America on YouTube

Resources:

→ Ogilvy on Advertising

→ The Big Idea by George Lois                                                                                                                

→ Alchemy by Rory Sutherland