When Samantha Russell entered financial services, she didn’t wait for permission to be seen; she created the spotlight herself. 

In our debut episode of Rise Above the Noise, host Matt Halloran sits down with one of the industry’s most influential voices to uncover how she built her brand, cultivated loyal fans, and helped transform how advisors approach marketing in a highly regulated world.

From launching Twenty Over Ten with zero contacts to becoming FMG’s Chief Evangelist, Samantha shares the behind-the-scenes stories and battle-tested strategies that shaped her journey. She opens up about raising her visibility through content, breaking the “speak like an advisor” trap, and navigating compliance without silencing authenticity.

You’re about to discover:

• The mindset shift that helped Samantha rise above the noise
• Why your work doesn’t speak for itself and what to do instead
• How to turn fans into clients without sounding salesy
• Messaging mistakes advisors still make (and how to fix them)