H.I.G.H. (How I Got Here)
Episode 3 - H.I.G.H. (How I Got Here) Podcast - Mark Phillip
In this podcast episode, Mark Phillip, CEO of the advertising agency Are You Watching This?! and its gambling arm, Metabet, discusses his career journey and the inspiration behind his companies. Key topics from the interview include: Childhood Dreams: Mark's early aspiration to be a toll booth worker [01:19] and his path from wanting to be a math teacher to studying computer science [02:39]. Dropping Out of College: His decision to leave college in 1999 to pursue his goals in the workforce [03:09]. Founding Are You Watching This?!: The story of how he missed an exciting Jets game and realized the need for a service that could notify sports fans of thrilling moments in real-time [03:59]. He later quit his job in 2006 to fully focus on the company [29:17]. The Business Model: The use of patented "excitement analytics" technology to identify and predict exciting moments in sports games, acting as a "Red Zone channel for every sport" [30:51]. The Future: The company's goal to create a recommendation engine that goes beyond a fan's favorite team and uses "excitement analytics" to understand a person's unique "fan fingerprint" [36:50].
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