H.I.G.H. (How I Got Here)
Episode 4 - H.I.G.H. (How I Got Here) Podcast - Matt McCuen
In this video, Trevis Waters and Matt McCuen discuss Matt's career journey in the sports betting industry. Here are the key takeaways from their conversation: Early Ambitions: Matt's interest in sports broadcasting began in eighth grade [00:23], despite having a speech impediment in his youth [01:05]. He pursued a communications degree with the goal of becoming a sports broadcaster or writer [01:05]. The DeadPres Brand: In 2018, he and his friends created the DeadPres brand on Twitter as a hobby [03:00], coinciding with the growing acceptance of sports betting. The COVID-19 Turning Point: The COVID-19 pandemic became a significant opportunity for the brand [07:49]. They gained a massive following by focusing on betting opportunities in smaller international leagues like the Korean Baseball Organization and table tennis [09:09]. Entering the Industry: Matt's first formal role was a freelance writing position for a sports media company [10:04], which quickly led to a full-time focus on his work in the industry [10:24]. Career Growth: He later became a senior betting analyst for Action Network [11:59] and emphasizes the importance of networking and creating unique, consistent content to stand out [12:47].
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