The Wealth and Purpose Podcast
Leading with Trust: Major General Malcolm Frost on Values, Legacy, and Family Leadership (Ep. 5)
What can a retired Army Major General teach us about leadership in business, family, and legacy? The answer might surprise you.
In this episode, TFO Wealth Partners President Brady Fineske sits down with Retired U.S. Army Major General Malcolm Frost, whose 31-year career included commanding roles in Bosnia, Afghanistan, and Iraq, as well as leading Army public affairs and training the next generation of soldiers. Together, they uncover the timeless leadership principles that apply not just to the battlefield, but to boardrooms, family rooms, and multi-generational wealth planning.
Brady and Major General Frost discuss:
- Why true leadership means “leading as they want to be led”
- The three pillars of relationships, communication, and trust
- How family values and purpose sustain legacy through times of crisis
- A powerful story of life-or-death decision making that translates directly to leading at home and in business
- And more
Connect with TFO Wealth Partners:
- TFO Wealth Partners
- LinkedIn: Brady Fineske, CFP®
- LinkedIn: TFO Wealth Partners
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- YouTube TFO Wealth Partners
Connect with Malcolm Frost:
About Our Guest:
Retired U.S. Army Major General Malcolm Frost served in leadership and combat roles across Bosnia, Afghanistan, and Iraq. He later became Chief of Public Affairs for the Army and Commanding General of the Center for Initial Military Training, where he helped shape the next generation of soldiers. Today, he advises Fortune 500 companies, supports veteran causes, and speaks widely on leadership, culture, and resilience.
TFO Wealth Partners, LLC (“TFO”) is an SEC-registered investment advisor located in Maumee, OH. Brady Fineske is a Partner and investment adviser representative of TFO. Registration with the SEC does not imply a certain level of skill or training. The opinions expressed in this podcast are for general informational and educational purposes only, are subject to change at any time, and should not be construed as TFO’s or Mr. Fineske’s solicitation to effect, or attempt to effect, transactions in securities, or the rendering of personalized investment advice.
All investments and strategies, including any described in this podcast, have the potential for profit or loss. Past performance does not guarantee future results. Any index performance described in this broadcast does not reflect the deduction of transaction, management, or other fees that would decrease performance results. While the information presented in this podcast is believed to be factual and up to date, TFO or Mr. Fineske does not guarantee its accuracy, and it should not be regarded as a complete analysis of the subjects discussed. Listeners should not rely on the content of this podcast as the sole basis for their legal, tax, investment, financial planning or estate planning decisions and should always consult an attorney or tax professional or any other investment professional regarding what may be appropriate for their specific situations.
This testimonial is from a current client of TFO Wealth Partners. The client wasn’t compensated, and there are no material conflicts of interest.
449aWP – 2025.10





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