Trustcasting Podcast

Redesigning Healthcare with Heart: Sheila de la Cruz on Holistic Integration & Growth
In this episode of The Holistic Entrepreneur, Zane Myers sits down with Sheila de la Cruz, a leading medical business consultant, to explore what it really takes to build a modern, patient-centered clinic. From navigating physician relationships to implementing integrative practices like nutrition and wellness coaching, Sheila shares her journey transforming chiropractic clinics into comprehensive healthcare hubs.
We dive into:
- The financial dynamics behind collaborative health models
- How DOs and NPs bridge traditional and holistic care
- Strategies to expand services while staying true to your mission
- The power of preventative care, community collaboration, and wellness marketing
Whether you're a clinic owner, consultant, or wellness practitioner—this conversation is your roadmap to sustainable, heart-led growth.