In this episode of Behind the Frame, hosts Jay Duffy and Morgan Watson sit down with a good friend of Jay's, Joe Perez, the owner and operator of Outsiders CrossFit.

Joe's gym is described as one of the most disciplined, tight-knit, and fast-growing fitness communities in the region, built on accountability, culture, and pushing people past their perceived limits.

The conversation dives deep into the world of fitness, discipline, community, and entrepreneurship.

Key Discussion Points:

• The Journey to Gym Ownership: Joe shares how his dream of owning a gym started in middle school, evolved from a corporate career, and eventually came full circle to owning a CrossFit affiliate, noting he never expected it to happen.
• From Coach to Owner: Joe discusses the biggest surprise in transitioning from coaching to being an owner-operator. He highlights the challenge of drawing a line between business and friendship in a relationship-centric business, and the need to make tough decisions that not everyone will agree with.
• The Outsiders Difference: They explore what makes Outsiders CrossFit stand out. Joe emphasizes the strength of their community and how they genuinely care about their members. He clarifies that "CrossFit is for anyone, but it's not for everybody".
• Business Insights: Joe reflects on early mistakes, particularly spending money on "shiny new objects" (like brand new rowers or barbells) instead of keeping expenses low and focusing on investments that yield a return.

Join Jay, Morgan, and Joe as they discuss building a successful business by creating a disciplined, caring, and thriving community that impacts members across all ages—from 7-year-old Steve to 78-year-old Miss Manette.