At just 23 years old, with two kids and $5,000 borrowed from her dad, Elizabeth Ponce launched a construction company that would eventually become a multi-million dollar success. But the journey was anything but smooth. In this episode, Elizabeth joins hosts Jaci Russo and Melissa Bowen to share how she rebuilt after losing everything, what resilience really looks like, and why authenticity and people—not marketing budgets—built her brand.

Elizabeth opens up about:

• Starting her business as a young single mom with no college degree
• Losing it all after a major project collapse and how she clawed her way back
• Building a loyal team that lines up to work for her every summer
• Doubling revenue in a single year through better planning and people development
• Creating the Luna Awards, a statewide celebration honoring women in construction

It’s a story of grit, humility, and the power of showing up—proof that leadership isn’t about having all the answers. It’s about refusing to quit.

Listen if you’ve ever thought about giving up, wondered how to grow again after a loss, or needed a reminder that resilience isn’t built in comfort—it’s built in the climb.