On this episode of Road Gang Radio, hosts Jimmy Mac and Lindsay Lawler speak with Dr. Bobby Hoffman, Associate Professor at the University of Central Florida and author of The Paradox of Passion (Bloomsbury, Oct 16).

Dr. Hoffman challenges conventional wisdom about motivation, revealing why society’s obsession with “finding your passion” can actually undermine accomplishment and satisfaction. Drawing on neuropsychological research, he explains how the brain’s reward system truly drives behavior, why rewards often get a bad rap, and why our conscious beliefs about motivation may be misleading.

This episode is a must-listen for students, educators, business leaders, and anyone seeking research-based strategies to improve personal performance, satisfaction, and goal attainment.

Learn more about Dr. Bobby Hoffman and his work:

Website: https://www.paradoxofpassion.com/

Facebook:  / dr.bob.hoffman 

X (Twitter): https://x.com/ifoundmo

LinkedIn:  / bobby-hoffman-the-motivation-doctor 

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