In this episode, host Jimmy Mac sits down with Josh Lovan from J.J. Keller & Associates — one of the industry’s most trusted names in safety and compliance — to dig deep into what it really means to create a culture of safety within a trucking company.

Josh shares his firsthand experiences as a former Director of Safety & Security, where he implemented progressive discipline policies, introduced innovative dash camera technology, and helped reduce accidents by more than 15% in the first year.

They also discuss how driver engagement, leadership accountability, and modern safety training can transform company culture, reduce injuries, and build trust between drivers and management.

If you’re in trucking leadership, safety, or operations — this conversation is a masterclass in how to make safety a core company value rather than a compliance checkbox.

Learn more about J.J. Keller:

Website: https://www.jjkeller.com/

YouTube:   / @jjkeller 

Instagram:  / jjkellerassoc 

LinkedIn:  / j--j--keller-&-associates-inc- 

X (Twitter): https://x.com/jjkeller

Host: Jimmy Mac

Guest: Josh Lovan, J.J. Keller & Associates

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