Jimmy Mac and Robert Braswell return for another edition of Tech Talk with TMC. Robert serves as Executive Director of ATA’s Technology and Maintenance Council, and he brings his insight to a conversation focused on retreads, why they matter, and why fleets and drivers should feel confident using them.

Robert and Dan Shy explain what today’s retread technology delivers for safety, performance, and cost control. They outline how quality standards have changed, what fleets should expect from a strong retread program, and how retreads support more efficient maintenance planning.

The conversation highlights how retreads lower operating costs at a time when every maintenance decision affects profitability. They also explain how retreads help fleets reduce waste and stretch tire life through smart management practices.

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