The Venue Helpline

The Venue Helpline


14. Stop Guessing: The Right Way to Set Venue Sales Targets

November 11, 2025

Setting sales goals can feel like walking a tightrope - too rigid, and your team feels restricted; too loose, and there’s no accountability.


In this episode of The Venue Helpline, we tackle one of the biggest questions venue owners face: should you set monthly goals, quarterly goals, or just “book as many as possible”?


You’ll learn how to create data-driven targets, motivate your sales team with stretch goals, and design incentives that reward performance without creating pressure.


What You’ll Learn:
  • How to set realistic, data-backed sales goals for your venue
  • Why stretch goals keep high performers motivated (without burnout)
  • The difference between “as many as possible” and measurable growth
  • How to use incentives, commissions, and bonuses to drive results

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