Welcome to Fi$H Factor, where multi-generational grit meets visionary hustle. In this episode, Mike Ungaro, CEO of San Pedro Fish Market, sits down with longtime friend and business coach Nathen Fox to explore how the Entrepreneurial Operating System (EOS) transformed their business.

From chaotic four-hour meetings and clashing leadership styles to a pandemic shutdown and eviction from their iconic waterfront location, EOS provided the structure and shared language that kept San Pedro Fish Market alive — and pointed it toward a bold future of 14 locations and billion-dollar aspirations. Along the way, Mike and Nathen revisit the game-changing $19.99 shrimp tray pivot, a live Mother’s Day broadcast, and the lessons of building a healthier, more accountable team culture.

Follow Nathen Fox

LinkedIn: https://www.linkedin.com/in/nathenfox/

Website: https://www.eosworldwide.com/nathen-fox