Welcome to Fi$H Factor, where multi-generational grit meets visionary hustle. Mike Ungaro, CEO of San Pedro Fish Market and co-creator of the Kings of Fi$H TV series, sits down with Jonathan Williams, President and CEO of the Battleship IOWA Museum, to share the remarkable journey of relocating and revitalizing a naval legend.

What many dismissed as impossible, towing a 50,000-ton battleship from San Francisco to San Pedro — became a story of bold vision and community transformation. Today, the IOWA anchors the LA Waterfront as a centerpiece of pride, history, and economic growth. Thanks to Jonathan’s leadership, LA Fleet Week has exploded into a signature event for the region, drawing massive crowds, global attention, and beating even New York’s numbers.