Welcome to Fi$H Factor, where multi-generational grit meets visionary hustle. Mike Ungaro opens up about the real work behind turning a legacy seafood business into a scalable, professional organization—without losing the heart of the family.

For over 60 years, San Pedro Fish Market has operated on grit, instinct, and innovation. But as customer demand skyrocketed and two-hour lines became the norm, Mike realized something had to change. The systems that got them to $10M wouldn’t take them to $30M. It wasn’t about hustle anymore—it was about structure.

Mike shares the three frameworks that helped him shift from chaos to clarity:

 • The AJI Advantage for foundational business thinking

 • EOS for aligning vision, people, and execution

 • The Macklin Connection for building real culture and trust

Whether you’re leading a family business or just trying to grow with purpose, this episode is packed with hard-earned insights and real talk from someone who’s lived both sides.