Welcome to Fi$H Factor, where multi-generational grit meets visionary hustle. In this episode, Mike Ungaro sits down with Lisa Landsman, Head of Industry Engagement and SMB Success at Google, to talk about what it really takes for restaurants to thrive in the digital age.

Lisa and her team are focused on helping small businesses—especially restaurants—get discovered and succeed online. From Google Business Profiles to new tools on YouTube and AI-driven ad strategies, she shares how tech is evolving to meet the needs of operators who are doing it all.

Mike and Lisa dig into the real-world challenges of running a seafood empire with massive foot traffic, high-volume service, and ambitious plans for expansion. They explore how restaurants can use data, storytelling, and customer feedback to create experiences that resonate—whether the customer is five miles away or five hours.