Welcome to Fi$H Factor, where multi-generational grit meets visionary hustle. In this episode, Mike Ungaro, CEO of San Pedro Fish Market, breaks down why smart sponsorships aren’t about blank checks. They’re about shared stories and lasting impact.

From slinging seafood out of a 200-square-foot corner shop to building a brand featured on Amazon Prime, Mike shares how Kings of Fi$H became a reality and how aligning with the right partners is key to scaling a $30 million business.