Welcome to Fi$H Factor, where multi-generational grit meets visionary hustle. In this epic third episode, Mike Ungaro—CEO of the legendary San Pedro Fish Market and star of the Amazon Prime docuseries “Kings of Fi$H”—takes you back to where it all began: a tiny seafood stand run by two determined teenagers in 1956.

From a humble 200-square-foot shop to a 55,000-square-foot waterfront institution, hear the wild, untold story of how innovation, relentless hard work, and bold storytelling turned the San Pedro Fish Market into a California landmark serving over 2 million guests a year.

• The 1956 origin story of San Pedro Fish Market and its early battles
• How a rain-soaked summer almost bankrupted the family business—and the innovation that saved it
• The creation of the world-famous shrimp trays that changed everything
• How they weathered redevelopment threats and stayed essential to the community
• Expanding during a pandemic, opening new locations, and building for the next generation

Whether you're obsessed with founder journeys, business resilience, restaurant success, or legacy-building, this episode is packed with insights on what it really takes to last—and grow—for nearly 70 years.