Welcome to Fi$H Factor, where multi-generational grit meets visionary hustle. In this episode, Mike Ungaro—CEO of the legendary San Pedro Fish Market and star of the Amazon Prime docuseries “Kings of Fi$H”—pulls back the curtain on how a family business built its own media empire.

Discover how Mike took control of San Pedro Fish Market’s narrative, harnessed the power of social media, and turned a local seafood landmark into a national brand—while setting Guinness World Records and making history on Amazon Prime.