Welcome to Fi$H Factor, where multi-generational grit meets visionary hustle. In this powerful first episode, Mike Ungaro—CEO of the legendary San Pedro Fish Market and star of the Amazon Prime docuseries “Kings of Fi$H”—shares his raw and deeply personal entrepreneurial origin story.

From shoveling ice and scaling fish as a kid to escaping corporate burnout in the insurance and banking industries, Mike walks you through his unexpected path back to the family seafood empire. Hear how he turned heartbreak and near-bankruptcy into explosive business growth, media innovation, and a retail seafood brand seen by millions.

Whether you're into business stories, founder journeys, or the food industry hustle, this episode is packed with insights, inspiration, and the untold stories behind one of America’s most visited dining destinations.