Keith Latson was living the dream he had built since childhood. He was operating on Kentucky Derby champions, making seven figures, and working with the most elite horses and trainers in the world. But despite the money and accolades, something was missing.

In this conversation, Keith shares what it felt like to stand at the pinnacle of his profession and realize he no longer recognized the man he had become. What followed was a total reorientation. He left his career in equine surgery and stepped into the unknown, choosing family, freedom, and authenticity over the safety of success.

We unpack:

• What it really costs to live out of alignment with yourself

 • What it means to lead with vision instead of validation

• How Keith and his wife turned a small side project into a thriving Amazon agency

• The tension between achievement and presence in family life

About Keith Latson:

Dr. Keith Latson began his career at the top of equine surgery, treating Triple Crown winners and serving as NBC’s veterinary commentator for the Triple Crown. Alongside his wife Kris, he has co-founded multiple seven and eight figure businesses rooted in intentional culture and service first leadership. Their brands, including FullBucket, 6666 Equine Supplements, and Revel Vet, blend high integrity care with real world impact through year round missions in rural Guatemala and a relational model for small animal care. Keith now splits his time between building purpose driven companies and exploring the remote corners of the Southwest with his family.

Explore what they’re building:

FullBucket Health - Equine and pet supplements with One-for-One giving built into every sale

Revel Vet - Fear Free care powered by our "Best Human Ever" culture in Queen Creek, AZ

ZQUARED - Amazon growth strategies from someone who knows culture drives results

Connect with Keith: 

Connect with Keith to explore how service and belonging can become your competitive advantage—whether you're looking for a partner who shares these values, or want to learn how to build it into your own business.

LinkedIn: https://www.linkedin.com/in/drlatson/

Instagram: https://www.instagram.com/dr_keith_latson/

FullBucket Health: www.FullBucketHealth.com

Revel Vet: www.RevelVet.com

ZQUARED: www.ZQUARED.com

6666 Equine Supplements: www.6666EquineSupplements.com

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