Melanie Balke has built a life most entrepreneurs chase for years. Her business is thriving, her team is energized, and her days move with clarity and intention. She surfs, leads with presence, and shapes her calendar around the rhythm that brings out her best work.

Her path reflects more than strategy. It is an identity shift rooted in emotional wealth, sustainable leadership, and the freedom to live life on her terms. This is the inner game of building something that lasts without losing yourself in the process.

In this episode, we unpack:

• How chasing success shaped her identity and nearly cost her everything
• The mindset shifts that unlocked deeper trust and better leadership
• Why slowing down made her a better leader
• How she reshaped her business to support a sustainable life
• Why she feels hustle culture can suppress the creativity of female founders
• What real freedom looks like for a founder in full alignment

About Melanie Balke:

Melanie Balke is the founder of The Email Marketers, a retention marketing agency helping e-commerce brands build loyalty through email, SMS, and customer experience. She has grown the company into a seven-figure business by focusing on sustainable, relationship-driven growth that supports both founders and their teams. Outside the agency, she’s a surfer, speaker, and advocate for building freedom through intentional business design.

Connect with Melanie:

Website: www.theemailmarketers.com 

LinkedIn: www.linkedin.com/in/melaniebalke 

X: https://x.com/Melanie_Balke 

Check out Retention Lab, a community for DTC brands who want to build their retention team in-house: https://www.theemailmarketers.com/retention-lab

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