Money Stories

Money Stories


David Staley: When Winning Doesn’t Mean You’re Safe - Money Stories Ep 13

June 06, 2025

Popcorn in hot dog buns. Running to Oklahoma. Living on one salary while building a business worth tens of millions.


David Staley didn’t just bootstrap a nine-figure agency—he did it with grit forged in scarcity, loyalty, and a relentless willingness to do hard things. In this episode, we unpack the untold layers behind the Digible co-founder’s journey: the emotional cost of building a rocket ship, the trade-offs of being a loyal partner, and the quiet battle to finally advocate for himself.


We unpack:

• How growing up in scarcity shaped David’s drive—and his blind spots

• Why he lived on one founder’s salary with his wife… while running a $100M+ company

• The $20/month food challenge that proved he could survive anything

• What happens when your co-founder flips the script at the 11th hour

• The identity unraveling (and rebirth) that follows a life-changing exit


About David Staley:

David Staley is the founder of Digible, a nine-figure agency that redefined growth for the multifamily space. He’s a post-exit operator with scars, not slides—who spent his 20s surviving on popcorn-stuffed hot dog buns before building a business that gave him and his wife true freedom. Today, he’s focused on what wealth was always meant to buy: time, health, and a life that feels like his.

This episode is a reminder:


Success doesn’t start with strategy.


It starts with survival.


And if you’re brave enough to heal — You can build a life that finally feels like yours.


Connect with David:


LinkedIn: https://www.linkedin.com/in/davidwstaley/

Digible: https://digible.com/

YouTube: https://www.youtube.com/channel/UCGfz7t5SQp3BMoQMEoxFuRQ/featured

Instagram: https://www.instagram.com/digibleinc/

Facebook: https://www.facebook.com/digibleinc


Let Digible handle your marketing, so you can take the credit:

https://digible.com/contact-us/


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This episode is brought to you by Unbreakable Wealth — a community for conscious entrepreneurs building true wealth (beyond just money).

Download the FREE One Page Wealth Snapshot — a financial freedom calculator for busy entrepreneurs:

https://go.unbreakablewealth.com/wealth-snapshot-opt-in-a