Money Stories

David Staley: When Winning Doesn’t Mean You’re Safe - Money Stories Ep 13
Popcorn in hot dog buns. Running to Oklahoma. Living on one salary while building a business worth tens of millions.
David Staley didn’t just bootstrap a nine-figure agency—he did it with grit forged in scarcity, loyalty, and a relentless willingness to do hard things. In this episode, we unpack the untold layers behind the Digible co-founder’s journey: the emotional cost of building a rocket ship, the trade-offs of being a loyal partner, and the quiet battle to finally advocate for himself.
We unpack:
• How growing up in scarcity shaped David’s drive—and his blind spots
• Why he lived on one founder’s salary with his wife… while running a $100M+ company
• The $20/month food challenge that proved he could survive anything
• What happens when your co-founder flips the script at the 11th hour
• The identity unraveling (and rebirth) that follows a life-changing exit
About David Staley:
David Staley is the founder of Digible, a nine-figure agency that redefined growth for the multifamily space. He’s a post-exit operator with scars, not slides—who spent his 20s surviving on popcorn-stuffed hot dog buns before building a business that gave him and his wife true freedom. Today, he’s focused on what wealth was always meant to buy: time, health, and a life that feels like his.
This episode is a reminder:
Success doesn’t start with strategy.
It starts with survival.
And if you’re brave enough to heal — You can build a life that finally feels like yours.
Connect with David:
LinkedIn: https://www.linkedin.com/in/davidwstaley/
Digible: https://digible.com/
YouTube: https://www.youtube.com/channel/UCGfz7t5SQp3BMoQMEoxFuRQ/featured
Instagram: https://www.instagram.com/digibleinc/
Facebook: https://www.facebook.com/digibleinc
Let Digible handle your marketing, so you can take the credit:
https://digible.com/contact-us/
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This episode is brought to you by Unbreakable Wealth — a community for conscious entrepreneurs building true wealth (beyond just money).
Download the FREE One Page Wealth Snapshot — a financial freedom calculator for busy entrepreneurs:
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