The Real Shift: The Real Broker Podcast

Ep. 6: Redefining Real Estate Culture: Building Community, Tech, and Long-Term Impact with Tim Macy
In this inspiring episode, Tim Macy shares his journey of helping scale Real from 1,000 to 9,000 agents—by leading with values, not vanity metrics. He dives into the power of building authentic community, the mindset shift from chasing rev share to serving agents, and why Real’s tech-forward, AI-integrated approach is giving it a serious edge. Tim also opens up about investing strategies, personal balance, and why copying someone else’s path is a recipe for disappointment. Whether you're a team leader, indie broker, or new agent, this conversation offers refreshing clarity on how to build something meaningful, sustainable, and entirely your own.
Show Notes:
- Why “Work Hard, Be Kind” resonated in an industry dominated by ego-driven sales culture, and how that message helped shape Real’s community.
- The critical shift from viewing revenue share as a reward to embracing it as a responsibility—and how that mindset fuels sustainable growth.
- How long-term thinking, scalability, and intentional relationship-building outperform short-term perks or flashy offers.
- The strategic advantage of Real’s AI-integrated platform and why most traditional brokerages won’t be able to keep up.
- Tim’s approach to passive investing, deal selection, and building a business that aligns with both your strengths and your lifestyle.
Follow along on Instagram!
Co-Host: @heykristencantrell
Co-Host: @Templeton_walker
Guest: @timmacyrealtor