In the two-part finale of the 10-part series, Shane Smith and Trevor White break down the “Shock and Awe” follow-up system that helps firms stand out quickly. They explain what a shock and awe package really is (your “love me book”), why consistency drops during staff turnover, and how to systematize reporting so key routines never disappear. They also cover how to decide who gets physical mail vs digital, why even small swag can increase response and trust, and why you should study competitor marketing to stay ahead, without crossing the line into stealing.

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