In this episode of Legal Edge Coaching, Shane Smith and Trevor White break down the real role of testimonials, reviews, and case studies in growing a law firm from a few million to 10M and beyond. They explain why social proof is not optional, how Google reviews affect your local visibility, and why a mix of raw, handwritten, and produced testimonials beats polished but fake looking content every time.

Shane shares how his firm used stacks of handwritten surveys, on the spot office testimonials, and detailed case studies to close skeptical prospects and speak directly to their real avatar: regular injured people, not just million dollar cases. Trevor explains the difference between quick testimonials, deeper case studies, and how each should be used in marketing, sales, and follow up to pre sell prospects before you ever get on the phone.

They also dive into hot button issues: why you must never fake testimonials, how to ethically coach happy clients so their reviews are actually usable, what to do when a disgruntled ex-employee or non-client review bombs your Google profile, and why a perfect 5.0 rating can actually make you look less credible. The episode closes by stressing one key idea: build a simple system so every client is asked for a testimonial, every time, and let consistency compound into a wall of social proof that sells your firm for you.

If you want more free training on intake, systems, and firm growth, visit legaledgecoaching.com. Shane and Trevor are also opening a few 1 to 1 coaching slots to help firms that feel stuck at a revenue plateau identify bottlenecks and break through.

The Legal Edge

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