Legal Edge Coaching Podcast

Legal Edge Coaching Podcast


Build Your Dream Firm (Week 8): The Marketing Lies Lawyers Believe

November 18, 2025

In this episode of The Legal Edge Coaching Podcast, Trevor White and Shane Smith expose the real truth behind law firm marketing — from shady ad vendors to wasted budgets and broken systems. They break down how most lawyers are leaking money without realizing it, why your ROI isn’t about how much you spend but how well you measure, and how AI is about to flip SEO and ads on their head. From landing pages and drip campaigns to “ROAS” reality checks and fake vendor metrics, this one’s a wake-up call for any lawyer trying to grow their firm without burning cash. Part 2 of the 3-part deep dive on law firm marketing


Watch if you want to:

* Stop wasting money on bad ads

* Learn how to build a marketing machine that actually converts

* Hear the unfiltered truth about vendors, SEO, and AI in legal marketing


Legal Edge Coaching — by lawyers, for lawyers.

???? Visit LegalEdgeCoaching.com for free training and to audit your marketing machine.


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