This episode of Legal Edge Coaching kicks off with a shocking story — Shane’s French Bulldog’s eye literally burst before an architect meeting. But that gut-wrenching moment leads straight into a hard truth every business owner needs to hear: life doesn’t stop when you own a firm. Clients still expect calls, marketing still matters, and excuses don’t pay the bills.

Shane and Trevor dive deep into how to build a real marketing plan that actually grows your business — from referral systems and personal branding to social media strategy and paid ads. You’ll learn why most firms fail to build momentum, how to avoid “scattershot marketing,” and why consistency beats creativity every time.

If you’ve ever felt overwhelmed trying to grow your law firm or small business — this one’s for you.

The Legal Edge

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