In this episode of the Legal Edge Coaching Podcast, Shane Smith and Trevor White drop a truth bomb every law firm owner needs to hear: if you're not building and nurturing a list, you're burning money. From forgotten Realtors to million-dollar mistakes, they reveal how most business owners — especially lawyers — are throwing away future revenue by failing to stay in touch with past clients, leads, or even people they couldn’t help.

They dig deep into:

* Why building a list is your #1 marketing asset

* Real-life examples of how not having a list cost people big money

* How Shane uses his list to build relationships, get referrals, and humanize his brand

* The difference between owning your audience vs. renting space on social platforms

* What to send to your list, how often, and how not to be an “ASKhole”

* Why engagement and “micro yeses” beat cold ads every time

* How to start your list today — even if it’s just 10 names

If you're an attorney trying to grow your firm and regain control of your time, this episode is the blueprint.

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