Welcome back to the Legal Edge Coaching Podcast with Trevor White and Shane Smith! In this episode, we go all-in on the biggest mistake law firm owners make: stopping their marketing when it starts working. From Snoop Dogg’s branding genius to AI twins and burning thousands on ads, Trevor and Shane break down why consistent, strategic marketing is the ONLY path to sustainable growth.

Learn how Shane built his “In Pain, Call Shane!” empire, why branding takes years (but can be accelerated), how AI will transform content creation, and why most lawyers spend more time on business cards than marketing. If you're tired of the feast-and-famine cycle and ready to build a scalable firm, this is your wake-up call.