In this episode, Trevor White and Shane Smith explore how reframing the stories we tell ourselves—both personally and professionally—can unlock growth and transformation. Trevor opens up about the downside of focusing too much on self-development at the expense of relationships, using his upcoming 77-mile endurance run as a powerful metaphor for testing personal limits. Shane shares real-world lessons from the challenges of growing a business, including advertising missteps and staffing hurdles. Together, they dive into the importance of releasing limiting beliefs, curating a supportive environment, and embracing continuous evolution. Whether you're stuck in a rut or reaching for your next level, this conversation will inspire you to shift your mindset and rewrite your narrative.