Raising Financially Fit Families with Joline Godfrey

Centering Humanity in Family Philanthropy with Sarah Hopper (Ep. 9)
Philanthropy often starts with good intentions, but what happens when it loses its human touch?
Can families reclaim giving as a relationship-driven experience, not just a financial transaction? Can the next generation be raised to value connection just as much as contribution?
In this episode, Joline Godfrey speaks with Sarah Hopper, Founder & CEO of Sound Philanthropy, about reshaping the way families approach giving. They explore the shift from transactional charity to values-based generosity and the importance of building trust, relationships, and collaboration within families and communities.
Sarah discusses:
- How Sound Philanthropy evolved from a solo venture into a team supporting families with meaningful giving strategies
- The difference between charity and philanthropy, emphasizing humanity over transaction
- Trust-based philanthropy, highlighting the value of unrestricted giving and eliminating administrative burdens
- The challenge and necessity of teaching younger generations the value of trust, empathy, and real connection in giving
- The growing need for collaboration among funders to address urgent issues more effectively and reduce siloed efforts
- And more!
Resources:
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About our Guest:
Sarah Hopper is a philanthropic advisor who works with thoughtful, heart-driven, and visionary philanthropic leaders. Over the past decade, she has guided clients through more than $100 million in philanthropic giving, earning their trust and respect through her relational, values-based approach to philanthropy.
Since launching her own advisory practice after serving as Vice President of Philanthropic Services at the Seattle Foundation, Sarah has built Sound Philanthropy. This relationship-centered business reflects her deep commitment to people, purpose, and equity. Her work is rooted in the belief that philanthropy is not just about giving, but about fostering meaningful relationships across generations, communities, and causes.
Sarah’s practice is equally grounded in humanity. Since 2020, she has deepened her focus on racial equity, recognizing philanthropy’s role in challenging systemic racism and redistributing resources in ways that restore dignity and agency. In 2022, she founded the Racial Equity Action Community (REAC), a cross-racial learning community of leaders and philanthropists dedicated to addressing justice through love, compassion, and transformative giving.
With a unique approach that combines the roles of sherpa and quarterback, Sarah meets clients where they are, helping them grow in awareness and action. The expansion of Sound Philanthropy in 2022, marked by the addition of Brynn Blanchard and enhanced operational infrastructure, reflects her evolving purpose and the continued strength of her vision.
When she isn’t leading with heart in the philanthropic space, Sarah is enjoying life with her three children, husband, and two dogs, and dreaming of her next post-pandemic travel adventure.