Behind the Numbers

Behind the Numbers


How Black Rock Coffee Builds Culture, Consistency, with 26,000 Pounds of Beans a Week

December 11, 2025

Black Rock Coffee Bar has doubled its footprint since 2020 and now ships over 26,000 pounds of beans per week to fuel more than 162 locations. But according to VP of Learning and Operations Services Heather Kulzak, the secret isn’t the coffee—it’s the people.


In this episode of Behind the Numbers, Heather joins Marc Cohen and Rich Sweeney to discuss how Black Rock trains 2,500+ employees, maintains drink consistency across states, manages rapid expansion, and leverages Restaurant365 for accurate inventory, smarter ordering, and profit-driving business acumen.


A conversation about culture, scalability, and the numbers behind a fast-growing national coffee brand.


Connect with the Heather & Black Rock Coffee

Connect with Heather Kluzak on LinkedIn: https://www.linkedin.com/in/heather-beutel/

Visit Black Rock Coffee Website: https://www.br.coffee/

Follow Black Rock Coffee on Instagram: https://www.instagram.com/blackrockcoffeebar/

Follow Black Rock Coffee on Facebook: https://www.facebook.com/blackrockcoffeebar

Follow Black Rock Coffee on TikTok: https://www.tiktok.com/@blackrockcoffeeofficial