Behind the Numbers

Behind the Numbers


How California Fish Grill Scaled Smart with CFO Paul Potvin

April 22, 2025

In this episode of Behind the Numbers, we sit down with Paul Potvin, CFO of California Fish Grill, to explore how the West Coast seafood brand scaled from 1 to 58 locations — without losing its culture or control. From AVT food costing and time-based labor studies to kiosks that boost accuracy and a flexible supply chain built for resilience, Paul shares actionable strategies every operator should hear.


In this episode:

  • How to use data to optimize food and labor costs
  • Why time studies are a game changer for scheduling
  • How kiosks improved both guest experience and operations
  • Building plant-based seafood offerings without diluting your brand
  • What it really takes to scale sustainably in today’s market


Whether you’re running one store or fifty, this episode is packed with insights to help you grow smarter.


Listen now and learn why behind every great restaurant, there’s a CFO who knows the numbers and the people.


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