Management Blueprint

Management Blueprint


272: Think BIG with Mark Josephson

January 24, 2025

Mark Josephson, Executive Coach, three-time CEO with three exits, Founder, Advisor, and Investor, is driven by a mission to empower leaders and think big to achieve clarity, purpose, and lasting impact in their organizations and lives.


 


We learn about Mark’s journey from leading three companies to successful exits to coaching leaders and teams to unlock their potential. He explains the Wouldn’t It Be Great If framework, a four-step approach to setting ambitious goals: pushing away from the desk, asking bold questions, identifying what needs to be true to achieve them, and brainstorming without constraints. Mark also introduces the Balcony vs. Dance Floor framework, which helps CEOs balance strategic vision with operational focus. He shares lessons from his entrepreneurial journey and insights from his podcast Critical Moments.


 


(1:31) Mark’s personal Why


(6:59) The Wouldn’t It Be Great If Framework


(11:17) Insights from the Critical Moment podcast


(16:35) The Balcony vs. Dance Floor Framework


(22:24) Connect with Mark


 


Links and Resources