Super Simple Security Principles

Super Simple Security Principles


80. Which Brand Should I Buy?

September 12, 2025
Helpful episodes to listen to first

The Safe Website Checklist Episodes

Episode summary

One tool that can be useful to help you shop safely online for quality products is paying attention to brands. On the other hand, sometimes the brand doesn't matter much.

If you can look at a product and determine for yourself if it's well made, then brand doesn't matter so much. My daughter knows how to sew, so she can evaluate the quality of dresses, so when we bought a dress online recently, we didn't stress the brand.

Anytime I buy electronics, which is often, I care deeply about the brand. In large part because it is very difficult to gauge their quality quickly, even for a computer geek like me - it takes using them over a long period of time.

When you are on Amazon, and you are wondering if a brand is a good one, check to see if they have a website. Then, apply all the lessons you learned in episodes 70-74.

Also useful to ask when you are evaluating a brand on Amazon: are they mainly an amazon seller with their own website just to seem legitimate? Or, are they an independent seller that is trying to truly build a good brand, and just using Amazon to get more sales?

Get the FREE Bulletproof My Identity Starter Kit

Get help from Makani