Becker's CFO + Revenue Cycle Podcast

Becker's CFO + Revenue Cycle Podcast


Rob Tonkinson, Senior Vice President and CFO of Centra Health

August 19, 2025

In this episode, Rob Tonkinson, Senior Vice President and CFO of Centra Health, shares insights on the financial challenges facing rural hospitals, including the impact of upcoming legislation, workforce trends, and digital transformation. He also highlights Centra’s growth initiatives and the evolving role of the healthcare CFO.