Ready to turn your podcast into a profit machine? In this special edition of Podcast Insider, Paul Colligan, podcasting expert and business strategist, reveals how businesses can leverage podcasts to increase sales, build brand authority, and connect with target markets. Podcasting isn’t just for creators — it’s a powerful business tool that can supercharge your marketing strategy, even if you don’t have millions of downloads. From repurposing content to targeting specific markets, Paul breaks down the steps to successfully integrate podcasting into your business growth plan. Whether you're a local business or a global brand, this episode will help you unlock podcasting’s true potential. Subscribe for more insider tips on turning podcasts into revenue: https://www.youtube.com/@Blubrry/featured Learn more from Paul at Podcast Partnership: http://www.podcastpartnership.com Time Code: 00:00 Introduction to Podcast Insider Special Edition 01:40 Paul’s Origin Story in Podcasting 04:14 Why Every Business Needs a Podcast 10:32 How Podcasting Targets Specific Markets 17:13 Boosting Your Podcasting Skills 25:23 What pressures to get better? 56:04 Key Takeaways for Business Podcasters Episode Chapters and Transcripts done with Blubrry Podcast AI Tools