In the introductory episode of Good Finds - A Goodwill of the Heartland Podcast, host Brent Watkins takes listeners on a journey through the rich history of Goodwill Industries, uncovering little-known facts and sharing inspiring stories about its mission and impact.

Did you know that Edgar J. Helms, the founder of Goodwill Industries, had roots in Iowa? Brent begins by exploring Helms’ visionary work in 1902, when he started collecting donated goods to repair and resell, providing employment and resources to those in need. This “hand up, not a handout” philosophy became the foundation for one of the world’s most impactful nonprofit organizations.

Brent also examines Goodwill of the Heartland's early operations, long before thrift stores became a cornerstone of the brand. In its beginnings, the organization focused on a can and bottle redemption and recycling operation, embodying sustainability and innovation. Today, Goodwill of the Heartland serves 19 counties in Southeast Iowa and Central Illinois, providing job training, employment support, and opportunities for independence to individuals facing barriers.

This episode is a thoughtful introduction to the mission and programs of Goodwill, both globally and locally. Through compelling storytelling and fascinating historical details, Brent sets the stage for a podcast dedicated to exploring the people, programs, and purpose behind Goodwill of the Heartland. Tune in to discover how Goodwill is transforming lives—one “good find” at a time.