Dr. Jason Coe joins Dr. Andy Roark on the podcast to discuss effective veterinarian-client communication, specifically addressing sensitive topics like pet obesity. He highlights the importance of understanding the client's viewpoint, avoiding rushed recommendations, and advocating for a collaborative approach. Dr. Coe recommends resources such as the AAHA nutrition guidelines, communication skill books, and training programs for further learning in veterinary communication.

This episode is made possible by Purina Institute!

LINKS:
Purina Institute CentreSquare: https://www.purinainstitute.com/centresquare

REFERENCES:
1. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10339898/pdf/animals-13-02150.pdf

MacMartin C, Wheat H, Coe JB. Conversation Analysis of Clients’ Active Resistance to Veterinarians’ Proposals for Long-Term Dietary Change in Companion Animal Practice in Ontario, Canada. Animals. 2023; 13(13):2150. https://doi.org/10.3390/ani13132150

2.https://bvajournals.onlinelibrary.wiley.com/doi/epdf/10.1002/vetr.1979
Sutherland, KA, Coe, JB, O'Sullivan, TL. Assessing owners' readiness to change their behaviour to address their companion animal's obesity. Vet Rec. 2022;e1979. https://doi.org/10.1002/vetr.1979

3.https://avmajournals.avma.org/view/journals/javma/260/9/javma.22.01.0043.xml
Sutherland KA, Coe JB, Janke N, O'Sullivan TL, Parr JM. Veterinary professionals' weight-related communication when discussing an overweight or obese pet with a client. J Am Vet Med Assoc. 2022 Apr 15;260(9):1076-1085. doi: 10.2460/javma.22.01.0043. PMID: 35429375.

4. https://www.aaha.org/globalassets/02-guidelines/2021-nutrition-and-weight-management/resourcepdfs/new-2021-aaha-nutrition-and-weight-management-guidelines-with-ref.pdf
Cline MG, Burns KM, Coe JB, Downing R, Durzi T, Murphy M, Parker V. 2021 AAHA Nutrition and Weight Management Guidelines for Dogs and Cats. J Am Anim Hosp Assoc. 2021 Jul 1;57(4):153-178. doi: 10.5326/JAAHA-MS-7232. PMID: 34228790.

5.https://avmajournals.avma.org/view/journals/javma/260/15/javma.22.08.0380.xml Janke, Natasha, et al. “Veterinary technicians contribute to shared decision-making during companion animal veterinary appointments.” Journal of the American Veterinary Medical Association, vol. 260, no. 15, 2022, pp. 1993–2000, https://doi.org/10.2460/javma.22.08.0380. 

6.Adams and Kurtz book - Skills for communicating in veterinary medicine: https://www.amazon.ca/Skills-Communicating-Veterinary-Medicine-Cindy/dp/0997767901/ref=asc_df_0997767901/?tag=googleshopc0c-20&linkCode=df0&hvadid=292985358383&hvpos=&hvnetw=g&hvrand=15280529321757071277&hvpone=&hvptwo=&hvqmt=&hvdev=c&hvdvcmdl=&hvlocint=&hvlocphy=9001010&hvtargid=pla-493746778047&psc=1

7. Colorado State University College of Veterinary Medicine - FRANK Training: https://vetmedbiosci.colostate.edu/vcpe/continuing-education/

8. RCVM@ OVC research team's website - https://rcvm.uoguelph.ca/

9. RCVM@OVC research team's LinkedIn - https://www.linkedin.com/company/90231247/admin/feed/posts/

ABOUT OUR GUEST:
Dr. Jason Coe, a Professor at Ontario Veterinary College in Canada, embodies a career bridging veterinary practice and academia. After earning his DVM and returning from mixed-animal practice, he completed a PhD in veterinary communications. Currently leading the clinical-communication curriculum, he's internationally renowned for his work on the human-animal bond and veterinary education. With over 100 peer-reviewed publications, numerous speaking engagements, and holding the VCA Canada Chair in Relationship-Centred Veterinary Medicine, Jason's dedication to improving veterinary care through communication is recognized globally. He's the recipient of prestigious awards, including the AVMA's Bustad Companion Animal Veterinarian of the Year.