In this vibrant episode of Behind The Print, we’re joined by Kristal Narkiewicz, Customer Experience Manager at Sok It, the brand bringing style and practicality to your daily drinks. What started as a solution to sweaty iced coffee cups is now a cult favorite product line with over 600 designs and a fiercely loyal fanbase of Sock Heads.

Kristal walks us through Sok It’s grassroots beginnings, its trend driven design process, and how their printed catalogs, inserts, and sales kits keep both retailers and customers excited. From hospital gift shops to truck drivers saving kittens in cup holders, their products spark joy, conversation, and serious brand loyalty.

If you love smart design, bold branding, or just really care about keeping your coffee cold, this episode’s for you.

Instagram: @sokitbrand

Website: sok-it.com