In this charming and heartfelt episode of Behind The Print, we sit down with Jean-Michel Carlouet, the visionary behind I Dream of France, a boutique celebrating the beauty and spirit of French culture.

Jean-Michel shares how print has helped him capture the romance, craftsmanship, and timeless elegance of France, from artisanal gifts to everyday living. Through carefully designed catalogs, stationery, and marketing materials, he brings a piece of France’s magic into homes across America.

We talk about how powerful storytelling, branding, and print can transport people and create not just customers, but dreamers.

If you love travel, French culture, thoughtful branding, and the art of bringing dreams to life through print, this episode will delight you.