In this inspiring episode of Behind The Print, we’re joined by Rodney Smith Jr., the heart and hustle behind Raising Men and Women Lawn Care Service, a nonprofit movement that empowers kids across the country to serve their communities one lawn at a time.

Rodney shares how he turned a simple act of kindness into a nationwide initiative, how print materials like flyers, shirts, and certificates help fuel the mission, and what it means to grow a brand rooted in service, encouragement, and purpose.

We talk about building trust with communities, motivating youth through recognition and design, and how printed tools have helped expand the movement’s message far beyond the front yard.